The market for hair salon products has grown by just under 6% to £191 million since the last report was published in 2006. In 2006, the market was benefiting from a trend towards self-indulgence and whilst this trend has held strong, rising fears of a recession are making people a bit more price savvy and this is pushing them to seek out cheaper alternatives. Cheaper salon haircare brands in the mainstream shops are proving strong competition for the salon exclusive products. However the spa concept is beginning to influence the hair salons market as more hairdresser salons offer spa treatments. This is influencing new product development as well as product application. The hairdressing industry is characterised by a high number of independent salons and this continues to hamper market performance owing to limitations of retail space and young staff that lack commercial awareness and experience.
The market for hair salon products has grown by just under 6% to £191 million since the last report was published in 2006. In 2006, the market was benefiting from a trend towards self-indulgence and whilst this trend has held strong, rising fears of a recession are making people a bit more price savvy and this is pushing them to seek out cheaper alternatives. Cheaper salon haircare brands in the mainstream shops are proving strong competition for the salon exclusive products. However the spa concept is beginning to influence the hair salons market as more hairdresser salons offer spa treatments. This is influencing new product development as well as product application. The hairdressing industry is characterised by a high number of independent salons and this continues to hamper market performance owing to limitations of retail space and young staff that lack commercial awareness and experience.
Key themes of the report:
The influence of spa on the hair salons channel
The limitations of independent salons and how it affects sales of hair salon products
Issues in the hair salon industry that impact on the ability of salon staff to sell products
Competition from salon brands in the mass market, and rediscovering the unique selling point (USP) of salon brands
Britain has emerged from the recession but is faced with a long and lingering period of uncertainty. Consumers remain wary about the future, and this is reflected in spending habits and attitudes about what is 'essential'.
With further cuts ahead, the general mindset is one of caution, with the biggest question of all being 'what next?'
However, there is positivity too - people seemed to have moved away from the fear that pervaded much of the last 12 months.
The anti-ageing benefits of mushrooms are being used to expand the haircare category.
Pantene Pro-V launches a portable hair treatment in Japan
Pantene Pro-V launches a portable hair treatment in Japan
This new leave-in treatment from Pantene Pro-V is designed to be used when on-the-go and should also leave your hands clean.
Stores steal sales from hair salon brands
Stores steal sales from hair salon brands
Growth of the UK’s £191 million hair salon products market has been influenced by salon brand launches, both in the mainstream market and in salon channels.
The influence of spa on the hair salons channel
